Frnato
  • PERSONAL GROWTH
    Finding the balance between work and life when working from home

    Finding the balance between work and life when working from home

    Effective steps to reduce decision fatigue

    Effective steps to reduce decision fatigue

    How to Love Yourself: 8 Self-love Practices that Will Change Your Life for the Better

    How to Love Yourself: 8 Self-love Practices that Will Change Your Life for the Better

    Is Self Love Selfish? 10 Ways Self Love Benefits Everyone

    Is Self Love Selfish? 10 Ways Self Love Benefits Everyone

    How to Believe in Yourself When It Feels Like Nobody Else Does

    How to Believe in Yourself When It Feels Like Nobody Else Does

    25 Small Ways to Improve Your Life and Feel Happier

    25 Small Ways to Improve Your Life and Feel Happier

    How to Be Productive When You Really Don’t Feel Like It

    How to Be Productive When You Really Don’t Feel Like It

    10 Self-Love Instagram Accounts You Should Follow Right Now

    10 Self-Love Instagram Accounts You Should Follow Right Now

    10 Easy Self-Care Practices for Stress Relief

    10 Easy Self-Care Practices for Stress Relief

  • MAKE MONEY ONLINE
    19 Awesome Apps That Pay You To Exercise

    19 Awesome Apps That Pay You To Exercise

    40 Best Jobs For Stay At Home Moms With No Experience

    40 Best Jobs For Stay At Home Moms With No Experience

    Best Gig Economy Apps To Use Right Now To Make $1,000’s

    Best Gig Economy Apps To Use Right Now To Make $1,000’s

    Make $1,000’s Selling Candles From Home

    Make $1,000’s Selling Candles From Home

    The Best Locksmith Course Online: Learn To Make $1,000’s

    The Best Locksmith Course Online: Learn To Make $1,000’s

    12 Proactive Things to Do Now to Set Your Business Up for Success During COVID-19

    12 Proactive Things to Do Now to Set Your Business Up for Success During COVID-19

    Timebucks Review: Learn How To Make Money Online

    Timebucks Review: Learn How To Make Money Online

    22 Best Paid Surveys For Teens To Make Some Extra Cash

    22 Best Paid Surveys For Teens To Make Some Extra Cash

    10 Milestones of Successfully Starting Your Business

    10 Milestones of Successfully Starting Your Business

  • START YOUR BUSINESS
    The 5 Elements of a Personal Brand

    The 5 Elements of a Personal Brand

    How to Find Your Passion and Pursue a Career You Love

    How to Find Your Passion and Pursue a Career You Love

    Top 15 Millennial Money Blogs Actually Worth Your Time

    Top 15 Millennial Money Blogs Actually Worth Your Time

    5 Important Financial Goals To Absolutely Crush In 2019

    5 Important Financial Goals To Absolutely Crush In 2019

    15 Best Early Retirement Blogs To Read Right Now

    15 Best Early Retirement Blogs To Read Right Now

  • PERSONAL GROWTH
    Finding the balance between work and life when working from home

    Finding the balance between work and life when working from home

    Effective steps to reduce decision fatigue

    Effective steps to reduce decision fatigue

    How to Love Yourself: 8 Self-love Practices that Will Change Your Life for the Better

    How to Love Yourself: 8 Self-love Practices that Will Change Your Life for the Better

    Is Self Love Selfish? 10 Ways Self Love Benefits Everyone

    Is Self Love Selfish? 10 Ways Self Love Benefits Everyone

    How to Believe in Yourself When It Feels Like Nobody Else Does

    How to Believe in Yourself When It Feels Like Nobody Else Does

    25 Small Ways to Improve Your Life and Feel Happier

    25 Small Ways to Improve Your Life and Feel Happier

    How to Be Productive When You Really Don’t Feel Like It

    How to Be Productive When You Really Don’t Feel Like It

    10 Self-Love Instagram Accounts You Should Follow Right Now

    10 Self-Love Instagram Accounts You Should Follow Right Now

    10 Easy Self-Care Practices for Stress Relief

    10 Easy Self-Care Practices for Stress Relief

  • MAKE MONEY ONLINE
    19 Awesome Apps That Pay You To Exercise

    19 Awesome Apps That Pay You To Exercise

    40 Best Jobs For Stay At Home Moms With No Experience

    40 Best Jobs For Stay At Home Moms With No Experience

    Best Gig Economy Apps To Use Right Now To Make $1,000’s

    Best Gig Economy Apps To Use Right Now To Make $1,000’s

    Make $1,000’s Selling Candles From Home

    Make $1,000’s Selling Candles From Home

    The Best Locksmith Course Online: Learn To Make $1,000’s

    The Best Locksmith Course Online: Learn To Make $1,000’s

    12 Proactive Things to Do Now to Set Your Business Up for Success During COVID-19

    12 Proactive Things to Do Now to Set Your Business Up for Success During COVID-19

    Timebucks Review: Learn How To Make Money Online

    Timebucks Review: Learn How To Make Money Online

    22 Best Paid Surveys For Teens To Make Some Extra Cash

    22 Best Paid Surveys For Teens To Make Some Extra Cash

    10 Milestones of Successfully Starting Your Business

    10 Milestones of Successfully Starting Your Business

  • START YOUR BUSINESS
    The 5 Elements of a Personal Brand

    The 5 Elements of a Personal Brand

    How to Find Your Passion and Pursue a Career You Love

    How to Find Your Passion and Pursue a Career You Love

    Top 15 Millennial Money Blogs Actually Worth Your Time

    Top 15 Millennial Money Blogs Actually Worth Your Time

    5 Important Financial Goals To Absolutely Crush In 2019

    5 Important Financial Goals To Absolutely Crush In 2019

    15 Best Early Retirement Blogs To Read Right Now

    15 Best Early Retirement Blogs To Read Right Now

No Result
View All Result
Frnato
No Result
View All Result
Home Life Hack

7 Ways To Spring Clean Your Brand

Team Frnato by Team Frnato
May 18, 2020
in Life Hack, START YOUR BUSINESS
0
469
SHARES
1.5k
VIEWS
Share on FacebookShare on Twitter



7 Ways To Spring Clean Your Brand - Blog.jpg

 

CATCH THIS EPISODE ON THE PODCAST!

Mentioned Resources:

How to fix your broken brand message in 60 seconds

A tutorial on how to clean up your email list

banner

 

Sometimes there are things that are just no longer serving us in our brand and business. At one point they had a purpose in driving our momentum forward but now they are not helping to move us toward our goals. It’s time to thank those pieces of our brand and business that got us to this point and then let them go as we grow into the next phase of our business.

Here are 7 specific places to review your brand and make sure it’s tidy and up-to-date:

1. Clean Up Your Brand Message

Out of all of your brand assets, your brand message requires the most attention to detail because it informs every other brand asset in your business, such as your logo mark and brand voice.

If you are hearing crickets and have zero engagement, it may be because your message isn’t resonating with people. It’s time to review it.

If you haven’t read it, here’s a resource on how to fix your broken brand message in 60 seconds.

2. Freshen Up Your Photos

This can be as big or small of a time and money investment as you’d like it to be. For the most part, if you have a nice headshot, don’t mess with it. It’s not the most profitable thing in your business.

BUT if it’s been a few years, go ahead and update it.

With today’s built in cameras in your phone, you can snap a web-worthy pic and upload it in just a few minutes. Just make sure it’s well lit and crisp with enough space around the edges to be cropped as a square or circle depending on the platforms profile image shape.

However, if you are at a place where you are looking to uplevel your image, it may be time to consider a professional personal brand photo session to elevate your personal brand.

3. Clarify Your People’s Pain Points

This goes a bit back to your brand message but make sure you are clear on the problem or pain that your offer solves.
If you aren’t sure, it’s time to do some market research and just start asking what people need support with.

Here are 3 places I do market research to make sure I keep an ear to the ground about what’s happening in my community and audience.

4. Clean Up Your Website

This one is easy. Just take inventory of your site and check all links.

  1. Do you have broken links?

  2. Is your home page still relevant?

  3. Is your copy outdated?

  4. Does your site load quickly?

Pro Tip* Have your VA or web master do this and outsource for the win!

5. Clean up your list

Make sure you are talking to people who actually want to hear from you. It doesn’t hurt that your analytics and stats like open rates and click rates will go up as a result of cleaning out your list. Plus you will have more accurate information about what your audience is ACTUALLY interested in.

Here’s a tutorial on how to do that in ConvertKit but if you use a different email manager, no worries! The principles are the same!

6 .Consistency Across Social Media

Again, this is simple inventory. Just check all your platforms to make sure you creating a consistent impression everywhere.

  1. Are your colors and visuals consistent? Make sure you use a six digit hex code to get the same EXACT COLOR across all platforms.

  2. Same headshot

  3. Same messaging and promotional links

  4. Cover/Banner images updated

7. Clear Calls To Action

No matter where people find you, they should be clear about what action you want them to take. Are people confused about what you want them to do? Click a link? Subscribe to your channel? Buy something? Watch a video?

It can be simple, but it MUST be clear.


You don’t have to tackle spring cleaning your brand in a day. Spread each item out over the course of the week! You’ll knock it out in no time at all!


Want more support with Branding?

Get my visual branding workbook!

Computer-Video-Mockup.png





banner
Previous Post

My 5C Framework To Assess Brand Effectiveness

Next Post

How To Fix Your Broken Brand Message In 60 Seconds

Next Post
How To Fix Your Broken Brand Message In 60 Seconds

How To Fix Your Broken Brand Message In 60 Seconds

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

banner

Categories

  • Life Hack
  • MAKE MONEY ONLINE
  • PERSONAL GROWTH
  • START YOUR BUSINESS

This is a place for doers – lean entrepreneurs – who don’t stop til they’ve outwitted and outworked everyone else. Whether you’re scaling up your small business or building a brand from scratch, we’ve got the resources you need to keep you informed and at the top of your game.

  • Privacy & Policy
  • Contact Us

© 2020 - All Right Reserve Frnato.com.

No Result
View All Result
  • Become a Seller
  • Cashback
  • Contact Us
  • domain search
  • Home
  • Home 1
  • Home 2
  • Home 3
  • Home 4
  • Home 5
  • Privacy Policy

© 2020 - All Right Reserve Frnato.com.

Subscribe Now

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Frnato will use the information you provide on this form to be in touch with you and to provide updates and marketing.