Rebranding is something I’ve done more than once and I know how crazy it can get. How to create a design that you will really, REALLY love? I’ll guide you through the process of coming up with the perfect rebranding: starting with the inspiration and mood board part, finishing with STUNNING rebranding made by you. Start your way to perfect rebranding today!
For me, loving the design of my own business – whether it’s a website, e-book, social media or anything alike – is an important part of having more success and better motivation.
At the end of the day, if you don’t adore your own business dearly, why should others?!
Therefore, I have created this rather simple guide to the perfect rebranding you can follow when you feel like your business needs a change. Because, once in a while, it really does!
Before getting started: set your perfect rebranding goals
Just like with anything you’re doing in your life, you should set clear goals before starting to finish successfully!
So, before you start your journey to perfect rebranding, make sure that you set your goals clear.
- How would this perfect rebranding look like to you?
- Are you going for a more successful brand?
- For more recognition?
- Better sales numbers?
- What are the main goals you want to achieve with this redesign?
Whatever that is, be clear about these goals before you get to that designing process!
PHASE #1: Gather inspiration
Let’s start with the most important part – inspiration!
Inspiration is the one that’ll lead you to AMAZING ideas and, guess what, even more amazing solutions after all.
STEP #1: Inspire yourself first
It’s hard to know what you want without knowing what you can get!
Therefore you should check out things like Pinterest, surf through other blogs, Google things.
- Remember to check in with your own ideas. If you’ll have 50 examples of how you want your brand to look like, nothing good will come out of it.
- Draw some conclusions after each new thing you see. Try seeing some patterns that you prefer over others.
- Save it all. On Pinterest boards, in your computer or in Adobe Photoshop. Maybe even in printed form? Whatever rocks your boat! By saving all of your inspiration in one place, it will be easier to understand what you’re going for.
STEP #2: Create a mood board
From whatever you’ve gathered, create your very own mood boards. Separate them for each direction you’re willing to try out.
What are the tendencies over here? Are you looking forward to getting it all done in a simple and minimalistic manner? Or you’re preferring bold and bright colors? Would you like to use calm and peaceful photos or something crazy creative? Your mood board will let you decide what fits you the best.
STEP #3: Make time for tryouts
Yes, that’s right! Make some time to try out whatever is on your mood-board, so you don’t make too many impulsive decisions. Here are several ways to go with this:
- Use Photoshop to gather different button variations for your website, a variety of fonts you’d like to use, change background colors, photo placements, etc. You can even use it as your website layout and check out how it will look like when the design will come to life.
- You can create separate Artboards in Adobe Illustrator and dedicate each one for a separate theme. For example, if you can’t decide between going only black and white or adding some joyful colors, create two samples for your possible banners, two samples for your logo colors, for headers, etc. It’s not your final decision, so you can try out whatever is on your mind!
- You can close your website for maintenance for a day or two and try it out there! But if you’re afraid to do it right away you can go the other way and
- Sign up for a free trial on whatever platform you’re working (for example, in Squarespace you can sign up for a 14-day trial) & try it out! Yes, it will take your time, but you won’t hurt your existing website and will give you an amazing option to see how all your ideas actually look like.
Often we think that something will be THE best decision ever, but in reality, it looks plain and… boring. Therefore it’s great to try out anything before you’re getting your hands on the real deal.
STEP #4: Check-in with others
Ask around what other people think.
After all, your readers/clients are important for you, right? Therefore you should know what are their thoughts.
Ask around, for your friends and family, send out some samples and see what they think. Show it in Facebook groups or on Twitter. Listen to what they have to say, but keep in mind that not always they actually know what they’re talking about…
PHASE #2: Set the guidelines
Whenever you’ve made the decision about which direction to go and really, really love it, it’s time to create some guidelines.
Any of your created guidelines will be really important in the rebranding process.
You’ll always have guidelines to follow. And if you’ve decided to work with a professional – they always appreciate having a good visual guide to work with.
STEP #5: Set up a color palette
One of the all-time important decisions – color palette! Yes, that’s rough, I know.
Only because of my color palette I’ve done that rebranding so many times… After a while, I always realize that I like something else a bit better! It’s crazy, I know.
But because of that, we had that inspiration part to set our minds straight.
To choose your color palette you can use your own inspiration board: what are the most used colors there? Then get your hands on color palette creators. For example:
They will let you know what kind of color combinations you could use.
But if you don’t feel like creating your color palette on your own and you need a tiny bit more information, check:
Whenever you’ve made your decision, make it last and write down all of your color codes, save your colors in Photoshop or Illustrator. Print them out, if necessary to keep the feeling going.
STEP #6: Choose fonts
What kind of fonts will you use for your website? Headlines? Tagline? What’s your font for standing out? What will be the font on your photos? Make this decision now and stay consistent through all times, all platforms and each of your designed materials!
Add these to your color palette & you start to see your own brand board just right there!
Whenever you’re making a decision about your fonts, keep in mind to choose them:
- Easily readable (on all platforms and in all formats)
- Clear and simple
- Variable (with regular, bold and italic versions!)
STEP #7: Decide on the layout
If you’re recreating your website as well, you should create your website layout guidelines.
Most of the WordPress themes or any other website creation platform designs make it easy for you and are already offering a layout ready to be used.
But if you’re just searching the perfect theme or want to have a professionally developed website with custom design, it will be useful to imagine how you want the website to look like.
PHASE #3: Start building your new brand
The most fun part is here! It’s time to put it all together and build your new brand.
STEP #8: Choose relevant design elements
First of all, you should decide – what kind of design elements you have to create, which ones you can just redesign and which ones will be made through your website design.
There are tons of specific design elements you could wish for your brand, but it’s important to start with what’s the most necessary for you! Therefore I’d suggest you to take a look at this list, add whatever comes on your mind and PRIORITIZE. That way you won’t drive yourself insane while creating these designs!
STEP #9: Templates
You have your ideas, colors, fonts, design elements…
Now, it’s time to work on templates that could end up saving loads of your time along the way.
- Blog header
- Twitter quote photo
- Blog post
- Pinterest pins
- Blog sidebar ad
- E-mail signature
Customize this list as you please. You can start with whatever is more necessary and create the rest later on.
I’d suggest to keep this momentum going and create it all at once, so you don’t lose THAT feeling you’re trying to create here!
And Voila! your perfect rebranding is done and good to live!
If you have just started a new website or plan to do that, make sure to grab your copy of Blog Creation Simplified or read more about WordPress themes.