How to find a freelancer
One of the most effective ways to find a designer is to get a referral from a trusted friend, business partner or someone who is already in your network. If someone in your network had already used a freelancer for their services, it is probably your safest bet. That will put you in a position of guessing and hoping for the best.
If the person in your network had a bad experience working with that designer, they would more than likely not pass on the recommendation. The next option would be to search online and establish a relationship with a designer that caught your interest.
How to choose one
Looking at their portfolio and body of work is a great place to start. Look at the way how that person presents them self. Try to get a sense of their personality. Try to call, Skype, or even meet in person. This will help you to know the person a little better and see if their personality is compatible with your pattern of work. If you are unable to understand their sense of personality, you will have to rely on their portfolio.
People often believe that a good portfolio is all it takes to choose a designer. However, a good relationship is essential when working on projects. Being able to communicate well with that person can determine the make or break point between you getting the most out of the designer for your money. Overall, personality should be a huge priority when considering to hire a designer.
Depth of experience
You should also look at their depth of experience. Whether that is their body of work, volume, years of experience, or the specific skills that you would rather they have. You should also consider whether or not they have served a target market. People often get carried away by just focusing on impressive work in a portfolio and don’t think about whether the work aligns with their individual industry or the style.
How to work with a freelancer
Understand and know the way you will be communicating to the designer while the project is in progress. Whether that is via email, phone call, video call or a project management system. There must be a protocol of communication for the client and the designer. Do not be unaware. Feel free to ask any appropriate questions regarding the project prior to starting.
The cost to work with them
Designers have various methods as to how they charge for projects. It may be service fees, a flat rate, or even hourly rates. Make sure to understand what method your specific designer uses. Feel free to do your own research to have some understanding of the typical pricing for your particular project. However, bare in mind that designers price their work according to how much they feel it is valued.