You have probably came across some logo designer who proudly displays or states that they will keep doing logo revisions for you until you are absolutely satisfied. In essence, unlimited revisions. On the surface this might seems like it’s an absolutely great deal for you, the client, because you want to be happy with the final product. However, in the end, that might not be a good idea. Here are the 3 main reasons why.
As soon as a designer states that they offer unlimited revisions as a benefit of using their service, it is a sign that they are not confident in their skills to begin with and they are using that as a strategy to lure clients in to them.
At a glance, unlimited revisions might seem like it’s a deal breaker for a client. The idea that a designer will constantly make tweaks and adjustments until the client is happy. While that might sound like a great thing, it is not really.
Lets say, a designer working on a logo project, and he is continuously revising. With that method he clearly has no idea where he is trying to go with that logo, and will never know where it might end up.
For example, say you need to get a brain procedure done. Would you get a surgeon that is going to poke multiple random holes in your head until they find out what was wrong, or until they felt that they fixed it?
Of course you wouldn’t, you want that surgeon to be an expert. You would want someone to be able to fix the problem in the most efficient way possible, without any unnecessary steps or method. The exact concept can be applied to a professional logo designer.
A professional logo designer should know what the problem is and should know how to solve it. More importantly, they will find solutions in an efficient way. There is no need to be aimlessly working on a project, hoping that it will soon come to an end.
If you chose a particular designer because you liked their previous design works, or appreciated their business personality, then you should grant that person creative license. This will allow the designer to solve the problem in the most effective way they possibly can.
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